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AI assistants are becoming the new “answer layer.” To win organic in 2026, it’s not enough to rank — you need to be selected and quoted by AI. This article explains GEO (Generative Engine Optimization), how it differs from classic SEO, and how GEO check helps you audit if your content is extractable, entity-clear and AI-ready.

Want to grow your online sales in 2026? Use these 10 prompts to design a digital marketing strategy that connects business goals, historical data, and new market opportunities. Perfect for marketing professionals and business owners who want measurable performance and faster growth.

there’s a quiet shift happening in Switzerland: digital marketing now grows where machines can clearly read you. 2026 performance will not come only from Meta + Google. It will come from structured data, from being extractable inside AI answers, and from being visible inside the new retail media powerhouses like Galaxus and MediaMarkt. The winners will treat AI, marketplaces, and communities like Reddit as real acquisition surfaces — not side projects.

Switzerland’s mix of languages, strict privacy standards, and high-quality expectations make digital marketing here unique. If you’re...

Artificial intelligence has moved from hype to everyday business reality. With the arrival of ChatGPT5, Swiss marketers now have a powerful tool to sharpen strategy, increase efficiency, and drive measurable performance growth. For businesses competing in a saturated and high-cost market like Switzerland, understanding how to use ChatGPT5 is not optional—it’s a competitive advantage

In 2026, digital marketing success will depend on how well you connect business goals with measurable outcomes. Here are five practical recommendations for European marketing managers.

In 2026, brands will need more than clicks and impressions to grow. Discover five performance-focused strategies — from tracking Profit on Ad Spend to running 6-week marketing sprints — that help you measure the right metrics, deliver fresh creative consistently, and adapt quickly to market changes.

Planning your 2026 digital marketing strategy in Europe means focusing on profit-driven goals, accurate measurement, and flexibility for launches. This guide walks you through setting clear KPIs, budgeting by outcomes, and treating every product release as a full campaign to maximize performance in a privacy-first market.

Struggling to keep your content fresh? These 10 ChatGPT prompts will help you brainstorm blog ideas, write catchy social captions, draft newsletters, and repurpose content across channels. Copy them, tweak them, and watch your content marketing perform better with less effort.