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Black Friday Marketing Strategy in Switzerland 2025: Why the Event No Longer Ends on Friday
Black Friday 2025 in Switzerland didn’t end on Friday. When checking leading brand websites on December 3rd, many Black Friday and Cyber Week campaigns were still live, revealing a clear shift toward longer, 2–4 week promotional strategies designed to balance performance, margins, and consumer behavior.
Olivia Steiner
Dec 15, 20253 min read


A digital marketing performance guide for 2026 with 50 ChatGPT prompts.
What if scaling performance in 2026 came down to the right prompts? Inside this guide: a clear growth framework and 50 advanced AI prompts to optimise every channe
David Smith
Dec 15, 20257 min read


Small Business Advertising Strategy for 2026
Practical advertising strategies for small businesses in Germany and Switzerland in 2026. Learn how to grow with Google Ads, Meta, AI search, first-party data, and performance-driven funnels.
David Smith
Dec 13, 20257 min read


What Makes a Digital Marketing Strategy Succeed in 2026?
Discover what makes a digital marketing strategy succeed in 2026. Learn key trends, success factors, and how brands can stay competitive in a fast-changing digital world.
David Smith
Dec 12, 20253 min read


Digital Marketing Strategy in 2026: Why “Test, Learn, Expand” Is the Only Real Playbook
Discover how digital marketing strategy drives business growth in 2026. Learn key tactics, trends, and best practices to elevate your brand online.
David Smith
Dec 12, 20252 min read


Digital marketing audits — the DataWex services
Digital marketing audits show exactly where campaigns lose money and where growth can scale. At DataWex, every audit is data-based and focused on quick wins you can activate immediately.
David Smith
Nov 10, 20252 min read


GEO AI: Generative Engine Optimization for 2026 (and how to run a Geo check today)
AI assistants are becoming the new “answer layer.” To win organic in 2026, it’s not enough to rank — you need to be selected and quoted by AI. This article explains GEO (Generative Engine Optimization), how it differs from classic SEO, and how GEO check helps you audit if your content is extractable, entity-clear and AI-ready.
Olivia Steiner
Nov 1, 20252 min read


GEO AI in 2026: the backbone of your new organic growth
GEO AI is the next layer of organic. In 2026, the question isn’t “can Google rank us?” — it’s “can AI extract us?”. GEOcheck is the monthly action: 10 pillars, 40 checks, one simple score out of 80 that shows how GEO-ready your brand is. When your answers become machine-readable, you become the default source on AI answer surfaces.
David Smith
Nov 1, 20252 min read


10 ChatGPT Prompts to Build a High-Performance Digital Marketing Strategy for 2026
Want to grow your online sales in 2026? Use these 10 prompts to design a digital marketing strategy that connects business goals, historical data, and new market opportunities. Perfect for marketing professionals and business owners who want measurable performance and faster growth.
Olivia Steiner
Oct 9, 20252 min read
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