Olivia Steiner

Black Friday 2025 in Switzerland didn’t end on Friday. When checking leading brand websites on December 3rd, many Black Friday and Cyber Week campaigns were still live, revealing a clear shift toward longer, 2–4 week promotional strategies designed to balance performance, margins, and consumer behavior.

AI assistants are becoming the new “answer layer.” To win organic in 2026, it’s not enough to rank — you need to be selected and quoted by AI. This article explains GEO (Generative Engine Optimization), how it differs from classic SEO, and how GEO check helps you audit if your content is extractable, entity-clear and AI-ready.

Want to grow your online sales in 2026? Use these 10 prompts to design a digital marketing strategy that connects business goals, historical data, and new market opportunities. Perfect for marketing professionals and business owners who want measurable performance and faster growth.