Digital marketing audits — the DataWex services

Digital channels evolve quickly. Algorithms, formats, targeting options, and user behavior are constantly changing. This is why strategies that worked six months ago may suddenly stop delivering results. When performance stagnates or declines, it is essential to run a digital marketing audit. You need to analyze Google Ads and paid and organic social media and validate your tracking setup to understand what drives ROI.

Regular digital marketing audits save time and money. At DataWex, our audits are based on real performance data. We provide a data-driven view of what works, what doesn't, and where to unlock growth.

Below you can find the overview of the audit services:

• Our Google Ads Audit helps you to understand if your paid search budget is used efficiently. We provide clear recommendations on how to improve your SEA strategy and performance.

• Our Social Media Audit identifies key content, paid media and targeting opportunities.

• Our GA4 + Analytics Audit reviews tracking and data accuracy.

• Our full digital marketing audit gives you a transparent view of your budget allocation, channel efficiency and overall performance. Based on your specific situation, we then deliver a focused action plan and ready-to-use templates tailored to your needs.

Why companies need an external audit

Internal teams are often too close to the day-to-day. They don’t always have time to stop, zoom out, and challenge the current logic.

When an external specialist reviews your channels, it’s much easier to see:

• where money is wasted

• which campaigns drive high-quality results

• which KPIs are misleading

• where strategic focus should be redirected

  
  

What a DataWex audit brings (5 benefits)

1. Better allocation of budget. You see which campaigns, platforms and audiences are profitable — and which are not. Waste is identified early.

2. Cleaner decision-making data. Tracking is reviewed, GA4 is checked, and conversions are validated. This reduces guesswork.

3. Clear recommendations. We don’t give 20 pages of theory. We give step-by-step actions to activate next week.

4. Stronger campaign performance. Even small changes (bidding strategy, audience exclusions, creative structure) can lift results quickly.

5. More resilience for the future. An audit gives a roadmap. You learn what must be improved quarterly — not only when results drop.

The methodology

DataWex follows a structured approach:

• access to accounts

• diagnostic checks

• analysis of performance signals

• recommendation sheet

• 30 minute review call

Every audit is personalised. The focus stays on what drives results fastest.

Next step

Book an intro call here: 30 min free intro call. We’ll look at your current situation and recommend the most important audit to start with.

Digital works best when it is measured, challenged and optimized. An audit is the starting point for that clarity.

DataWex Services