Strategy Creation

Practical advertising strategies for small businesses in Germany and Switzerland in 2026. Learn how to grow with Google Ads, Meta, AI search, first-party data, and performance-driven funnels.

Discover what makes a digital marketing strategy succeed in 2026. Learn key trends, success factors, and how brands can stay competitive in a fast-changing digital world.

Want to grow your online sales in 2026? Use these 10 prompts to design a digital marketing strategy that connects business goals, historical data, and new market opportunities. Perfect for marketing professionals and business owners who want measurable performance and faster growth.

there’s a quiet shift happening in Switzerland: digital marketing now grows where machines can clearly read you. 2026 performance will not come only from Meta + Google. It will come from structured data, from being extractable inside AI answers, and from being visible inside the new retail media powerhouses like Galaxus and MediaMarkt. The winners will treat AI, marketplaces, and communities like Reddit as real acquisition surfaces — not side projects.

Switzerland’s mix of languages, strict privacy standards, and high-quality expectations make digital marketing here unique. If you’re...

In 2026, brands will need more than clicks and impressions to grow. Discover five performance-focused strategies — from tracking Profit on Ad Spend to running 6-week marketing sprints — that help you measure the right metrics, deliver fresh creative consistently, and adapt quickly to market changes.

Planning your 2026 digital marketing strategy in Europe means focusing on profit-driven goals, accurate measurement, and flexibility for launches. This guide walks you through setting clear KPIs, budgeting by outcomes, and treating every product release as a full campaign to maximize performance in a privacy-first market.