AI assistants are becoming the new “answer layer.” To win organic in 2026, it’s not enough to rank — you need to be selected and quoted by AI. This article explains GEO (Generative Engine Optimization), how it differs from classic SEO, and how GEO check helps you audit if your content is extractable, entity-clear and AI-ready.

Artificial intelligence has moved from hype to everyday business reality. With the arrival of ChatGPT5, Swiss marketers now have a powerful tool to sharpen strategy, increase efficiency, and drive measurable performance growth. For businesses competing in a saturated and high-cost market like Switzerland, understanding how to use ChatGPT5 is not optional—it’s a competitive advantage