In 2026, brands will need more than clicks and impressions to grow. Discover five performance-focused strategies — from tracking Profit on Ad Spend to running 6-week marketing sprints — that help you measure the right metrics, deliver fresh creative consistently, and adapt quickly to market changes.

Planning your 2026 digital marketing strategy in Europe means focusing on profit-driven goals, accurate measurement, and flexibility for launches. This guide walks you through setting clear KPIs, budgeting by outcomes, and treating every product release as a full campaign to maximize performance in a privacy-first market.